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    未来房地产企业终极模型是什么?
    2017-11-27 14:12:31 来源:http://www.jnsymx.com
    房地产企业本质的东西是土地、资金和人(能使机制灵活)这三个要素。这三个要素的构建方式决定了一个房地产企业的基本特征,同时基于对这三个要素占有程度的不同,房地产企业又可分为国有企业、资本化房地产企业和中小规模民营(私人)房地产企业三大类
    The essence of real estate enterprises is the three elements of land, capital and people (flexible mechanism). The way the construction of three elements determines the basic characteristics of a real estate enterprise, at the same time on the three elements have different degrees based on real estate enterprises can be divided into state-owned enterprises, the capital of the real estate enterprises and small and medium-sized private (private) real estate enterprises in three categories
    对于这三大类房地产企业各自的优劣势,可以从以下方面进行分析,从而得知房地产企业终极模型是什么。
    The advantages and disadvantages of these three types of real estate enterprises can be analyzed from the following aspects, so as to know what the ultimate model of real estate enterprises is.
    济南模型公司招聘http://www.jnsymx.com/对于国有控股的房地产企业(含央企),它的优势在于土地和资金方面,而劣势就在于它的人(机制不够灵活),也就是它的运营机制、管理机制不够灵活。
    For state-owned real estate enterprises (including the central enterprises), its advantages lie in land and capital, and the disadvantage lies in its people (mechanism is not flexible), that is, its operating mechanism, management mechanism is not flexible enough.
    因为土地的优势,国有房企拿地会便宜(原先阶段),融资的成本会低,资源的归属性会特别强,可真是“地便宜、钱便宜”。但是国有房企运作的机制、反应的速度和运营的绩效,人才的激励等方面是它的弱项。
    Because of the advantages of land, state-owned housing prices will be cheaper (the original stage), the cost of financing will be low, the attribution of resources will be particularly strong, but it is really cheap, cheap money". However, the operation mechanism of state-owned housing enterprises, the speed of response and the performance of operation, the incentive of talents are the weakness of the state-owned enterprises.
    上市私营房地产企业,称之为资本化房地产企业,大中型民营房企上市以后,也就进入资本化房地产企业的阵营
    Listed private real estate enterprises, referred to as capitalized real estate enterprises, large and medium-sized private housing prices listed, will enter the capital of real estate enterprises camp
    这类房地产企业在人才和机制上也比较灵活,通过上市打通了融资渠道,它们融资的成本并不一定有多大优势
    This kind of real estate enterprises in talent and mechanism is relatively flexible, through the listing to open up financing channels, the cost of their financing does not necessarily have much advantage
    但是一旦出现风险的时候,就算融资的成本有点高,但还是有钱可以让企业继续活下去,像阳光城,泰禾都属于这类企业。
    But once the risk, even if the financing cost is high, but money can allow enterprises to continue to live, like the sunshine city, thaihot belong to this kind of enterprise.
    中小型民营(私人)房地产企业,中小型民营房企在土地、资金都没有优势,但是运营机制特别灵活,这些房地产企业往往敢用人才
    Small and medium-sized private (private) real estate enterprises, small and medium-sized civil barracks enterprises in the land and capital have no advantage, but the operation mechanism is particularly flexible, these real estate enterprises often dare to use talent
    敢给他们空间,敢提供机制保障,同时,各方面的待遇给的又非常高,这是民营房企的活法。

    Dare to give them the space to provide safeguard mechanism, at the same time, all aspects of the treatment to the very high, this is the way of private housing prices.

    济南模型公司招聘

    从以上分析可以得出,对于这三类房地产企业它们在房地产行业里都有自已的地位与活法。
    From the above analysis can be drawn, for these three types of real estate enterprises in the real estate industry has its own status and living law.
    国有房地产企业在资金上、资源上的优势是其它类别房地产企业做不到了,但企业效率低一点则是没办法;
    The advantages of state-owned real estate enterprises in funds and resources can not be achieved by other types of real estate enterprises, but the low efficiency of enterprises is no way;
    资本化房地产企业在土地这个资源环节上也是没有太大优势,但它靠机制做好,把融资渠道打通,在市场中找到自已存在的逻辑;
    Capitalization of real estate enterprises in the land of this resource link is not much advantage, but it relies on the mechanism to do well, the financing channels to open up, in the market to find their own logic;
    这三类企业终走的方向都是一样的。
    These three kinds of enterprises eventually go the same direction.
    即“资源的壳,市场的心”,资源的壳就是说它在资源上是有优势的,比如土地、资金;市场的心就是市场化的运作,这会成就牛的企业,这样它就没有弱项了。
    That is, "the shell of resources, the heart of the market", the shell of resources, that is, it has advantages in resources, such as land, capital; the heart of the market is the operation of the market, which will achieve the most cattle enterprises, so it does not have weaknesses.
    当前政府提倡的国有企业的混合所有制改革,国有房地产企业要引入一部分民企进来,其本质就是在土地的优势,资本的优势基础之上要引入民营企业,从而加强人才上的优势、机制端的优势,终做到在终极模式方面上再前进一步。
    The current government to promote mixed ownership reform of state-owned enterprises, state-owned real estate enterprises to introduce part of the corporation in its essence is in the advantages of land, on the basis of advantages of capital to the introduction of private enterprises, so as to strengthen the mechanism of talent advantage, on the side of the advantage, finally achieves in the ultimate mode on a step further.
    那么资本化房地产企业和中小型民营房地产企业是怎么做的呢?比如万科引入深铁为例,以及王石所表述的“不欢迎民营企业”等话语而言,不论观点正确与否,本质上也是为了构建万科的终极模型。
    So, capitalization of real estate enterprises and small and medium-sized private real estate enterprises is how to do it? For example, Vanke introduced deep as an example, and Wang Shi expressed "not welcome private enterprise" and other words, whether the view is correct or not, it is essential for the ultimate model of vanke.
    主动向资金端靠拢也是一种有效的方式,像泰禾引入海峡银行、景瑞地产引入东方资产、蓝光引入平安等,为企业在扩张资金链的稳定引入保障。
    Take the initiative to close end funds is an effective way of introducing channel banks, like thaihot Jingrui estate into the Oriental Asset and blue light into peace, the introduction of protection for the enterprise in the expansion of capital chain stability.
    随着土地资源越来越稀缺,地价越来越高,房价上涨,房地产行业又进入下一轮淘汰期,整个行业再次回到资源(土地、资金)主导的阶段,在这个阶段下这三大类房地产企业继续存在发展的优状态应该是“资源的壳
    With the increasing scarcity of land resources, more and more land prices rise, the real estate industry into the next round of elimination period, the industry once again return to the resources (land and capital) leading stage, the optimal state at this stage under the three categories of real estate development enterprises continue to exist should be "shell resources
    市场的心”。国有房地产企业通过进行“混改”,引入机制;
    Market heart". The state-owned real estate enterprises introduce the mechanism through the "mixed reform";
    资本化房地产企业通过“拥抱资源方”,借力资源,引入资本;更多的中小型民营房地产企业只能是依靠进一步强化机制来做强企业。
    Capitalization of real estate enterprises through "embrace the resource side", leveraging resources, the introduction of capital; more small and medium-sized private real estate enterprises can only rely on further strengthening mechanism to strengthen enterprises.
      
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